Emphasizing the fact, that LFF is a national organization, above the shield there is the flag of Lithuania, which adds more accents of nationalism that will make logo recognizable on the international level. To make logo easy to recognize and linked with football federation, new logo contains traditional football and LFF initials, reflecting the fact that federation is the main governing body of football so it is placed on the top of the logo. In the logo a shield means firmness, as well as it is a symbol of Lithuania. Creators pointed out that due to LFF mission, which is to develop and promote football and in order to do that efficiently, there has to be a strong base. Logo was created by British creative agency called “Frame”. Logo creators – specialists from Great Britain. Stankevicius, Secretary General of LFF, shared his thoughts. Current LFF logo was presented back in 2009, so it is obvious that the time has come for a change and we had to update the logo, working back-to-back with UEFA Grow program we started to develop new plans on improving the federation and one of them was to update an image of our brand”, E. “Over the last few years there were lots of positive changes inside the federation, as our aim is to become a modern organization.
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